191112 FORBES 블랙핑크 그래미 관련 원문기사 번역

Nominations for the upcoming Grammy nominations aren’t slated to be announced until ​November 20, but the Recording Academy works months in advance, and the long list of potential nominees for one of the most prestigious awards was leaked some time ago. ​

The roll call features well over 100 acts, all of whom are vying for one of the eight spots in one of the most competitive races in the industry, and a single name stands out from the bunch as one that could make history if it ends up being featured.

Blackpink, one of the most successful K-pop girl groups of all time, has reportedly been selected as a potential Best New Artist nominee. The odds may not be in their favor of earning a nod (to say nothing of actually winning), as they face tough competition from breakout stars like Lizzo, Lewis Capaldi, Megan Thee Stallion, Lil Nas X and the presumptive winner, Billie Eilish. The K-pop quartet doesn’t need to take home the trophy in order to claim a major victory, they just need to be included. ​

​If Blackpink is one of the eight lucky finalists, they will make history as the first K-pop act to be nominated for Best New Artist at the Grammys. In fact, it appears they would be the first K-pop group nominated for the biggest honor in music in any category (BTS’s album Love Yourself: Tearwas up for a prize last time around, but it was an art director who was credited, not the musicians themselves).

While there are many artists who deserve to be nominated for Best New Artist later this year, there is a case to be made that Blackpink not only has the artistic chops, but the numbers to back up that they are about to break in a huge way. Their recent EP Kill This Love peaked at No. 24 on the Billboard 200 back in April, and it’s lead single (of the same name) barely missed sneaking into the top 40 on the Hot 100, stalling at No. 41. Not long ago, their previous smash “"Ddu-Du Ddu-Du,” one of their three Hot 100 hits, was certified gold by the RIAA, making them one of only a few K-pop figures who have received that recognition in the U.S.

Grammy voters, who typically skew older, might not be too familiar with Blackpink and their work, but they may take this as an opportunity to rectify past mistakes. K-pop has been skipped over time and time again at the awards, and even names like BTS and Psy, both of whom scored undeniable hits and moved millions of albums and singles, never earned proper recognition.

Fans of Blackpink might not want to get too excited just yet, but the fact that they have been ruled eligible is an encouraging sign, even if it only suggests people in the industry are paying attention.​ ​

다가오는 그래미 후보를 위한 예비 후보군은 11월 20일에 발표되기로 예정되어 있지만 Recording Academy는 몇 개월 앞서 벌써 분주하게 일하기 시작했으며, 이 가장 명예로운 시상식의 수많은 잠재적 후보자들의 명단이 몇 시간 전 유출되었다.

잠재적 후보자 명단은 무려 100명 이상이 넘는 가수들로 가득하며, 그들은 이 업계에서 가장 치열한 경쟁의 8자리 중 하나를 차지하기 위해 다투는 중이다. 그리고 이 무리 중에서 하나의 이름이 눈에 띄는데 만약 그 이름이 진짜 후보로 지정된다면 역사를 만들게 된다.

전 시대를 통틀어 가장 성공적인 케이팝 걸그룹인 블랙핑크는 신인상의 잠재적 후보자로 지명될 것으로 들린다. (reportedly=증거는 없지만, 들리는 말에 의하면) 물론 그들이 수상을 할 확률은 희박하다. 왜냐하면 리조, 카팔디, 스탈리온, 릴나스 그리고 거의 확정적인 수상자인 빌리 아일리쉬와 같은 대형 신인들과 거센 경쟁을 해야하기 때문이다. 이 케이팝 4인조는 대단한 승리를 알리기 위해 굳이 트로피를 조국에 가져갈 필요는 없다. 다만 후보 8명에 포함되기만 하면 된다.

https://www.forbes.com/sites/hughmcintyre/2019/11/12/can-blackpink-become-the-first-k-pop-group-to-be-nominated-for-the-best-new-artist-grammy/

Can Blackpink Become The First K-Pop Group To Be Nominated For The Best New Artist Grammy?

Blackpink has shown how popular and talented they are in a number of ways. Can they now add a Grammy ...

Forbes - Hugh McIntyre / 2019-11-13